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Business Test Plans & Reports – Confirm Visitors' Favours
Last thing to appreciate Cartforge Analytics
No more wild guess.
The world is changing every second, so is the Internet. We need to use a rational and scientific way to examine our web site approaches so as to suit the favour of Internet users, and that’s the reason we need to apply A/B and multivariate testings.
When should you do testing?
Modi cations on major features of the site, such as revamping home page, re-engineering checkout pages, may lead to significant consequences. At these particular moments, your should think twice before committing the changes. That’s why testing would be a big helper that reduces time to figure out the best alternatives.
A/B Testing: One against another
This is a process to test significant alternatives of the entire web site, most commonly, components on the landing pages, e.g. navigation hierarchy. As its name implies, A/B testing compares one version of a page against another by presenting them alternatively to two user groups. Post-test analysis will be conducted to find out the best practice.
Multivariate Testing: Comparing combinations of variables
The purpose of multivariate testing is to determine which combination of elements works best. Theoretically, there is no limit for the combination in multivariate testing. It can be carried out by displaying different variations of content in equal proportions to incoming visitors. Data are collected to observe visitor behaviours in response to different information exposed.
What are the common elements of a web page?
Common elements of a web page are: images, colours, headlines, calls to action, body text, etc.
